Strategic Innovation


Expertus

With the aim of expanding the company's portfolio, T&T (Tourism and Technology) is the common driver to create a new services bundle.

"Between 2020 to 2025, the source of new jobs creation will be led by the Tech. & Tourism industries."

01.

Background

Prestigious and experienced company with 20+ years of successful market path, but running a traditional business model. Target, diversify the portfolio of services to generate new business opportunities.

02.

How could we develop added value driving new business growth?

How might we innovate around our key services?

03.

Solution

The strategic innovation toolkit consists of innovating the strategy itself, implying the redefinition of the customers base, reimagining the value we provide and the redesign of how do we deliver that value.

The output was to bring together the fastest growing industries, the company's assets and its core disciplines.

- Tourism, leisure and Technology.



Adjacent innovation

development, to expand the company scope, and explore new market opportunities close to its core business.



Outcome

- Introduce the management team to the basic principles of creative culture, learn how to lead the processes of ideation and the ability to think outside the box.

- Creation of new services to generate cross sales among the group companies. New technology-based products for existing customers and the core market, and the launch of an exclusive digital content platform for museums.

Ideation Facilitation

Process

Ideation process facilitation and creative culture basics. Change your place and change your perspective.

Culturity

Product

Assets and knowledge packed into a new product. Plan your trip and choose your experience.

Roundview

360º Project

360º Roundview app, digital interaction and participative crowdfunding annual challenge.

Curated Experience

Platform

Digital content platform as a key and innovative product to expand into new markets.

Where we are

Amsterdam
Barcelona
Bratislava
Madrid